“Poor Things”-The Magic of Marketing and Filmmaking

This year’s Cannes Lions was really insightful! One of the most exciting sessions I attended was about the making of the film "Poor Things." The creative team behind it shared their process, and it was full of surprises and inspiration. Here’s a lively recap that might just spark some fresh marketing ideas for you!

The filmmakers of "Poor Things" masterfully blended diverse visual elements, drawing inspiration from classical paintings, architecture, and even everyday scenes like kids eating spaghetti. This eclectic mix created a richly textured and immersive world.

The project was a collaboration of diverse minds. The team described meeting in the “messy middle,” blending minute details with grand visions to create a cohesive and immersive experience. This collaboration brought out the best in everyone, resulting in a visually stunning film.

One standout moment was their bold decision to include a giant, controversial window in a brothel scene. This daring choice set the film apart and made it memorable.

The filmmakers paid meticulous attention to detail, from the textures of costumes to the intricacies of set design. This craftsmanship ensured the world they created felt authentic and engaging.

Flexibility was key throughout the production. The team adapted to challenges and changes, ensuring the project stayed on track and maintained its creative vision.

The Cannes Lions session on "Poor Things" was a treasure trove of inspiration. Visual storytelling, collaboration, daring creativity, meticulous craftsmanship, and adaptability are all crucial elements in both filmmaking and marketing. Let’s embrace these lessons, infuse our work with creativity, and craft compelling stories that resonate with our audiences.

This dynamic approach to marketing not only captivates but also connects, leaving a lasting impression just like "Poor Things." Let’s get inspired and create something extraordinary!