Paris has become an iconic cultural card in too many film and television productions, we see wine and crowds, and the Tower follows in the mingling. But for marketing professionals, what does Paris really mean? My companions and I came to Paris with this question in mind to find the answer together.
As many guidebooks describe, the answers to all questions about Paris lie in the details of everyday life. Paris, is known for the quality and quantity of brands in the high-end luxury category, in fact, the key to its success can be seen in the details.
Marketing is everywhere on the streets and alleys here, and Paris has long since ceased to sell products, but rather a culture and atmosphere. From top to bottom, Paris gives tourists and consumers a unique experience by creating the perfect details. So luxury brands have long mastered how to be unique and how to bring consumers the feeling that they are the best choice. In such an environment, marketing can account for up to 70 percent of the total.
And I personally experienced this during my week in Paris. Paris is never like any other city in the world, it is what it is, and it is not the single image presented in a film or TV production, it is diverse and real, a feast in motion and a still photograph.
And the two days my students spent with the visiting professor were very beneficial. I am very honored to be able to interact with the best luxury marketing industry practitioners, and I am very grateful to the professor for giving us the maximum space to explore the city with our own perspectives, and I hope that we will continue to learn new things in the rest of the journey, and continue to learn about the new cafes in the next neighborhood!
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