In Cannes, a small town in the south of France, many legends have been made.
Widely known as the Cannes International Film Festival, it is held here every year and attracts the attention of people from all over the world. Since 1954, the Cannes Lions International Festival of Creativity has been providing one of the world's most expansive platforms for marketing and advertising talent. The Festival is the first of its kind in the world. It is here that creativity becomes the currency of circulation, nourishing generations of marketing and advertising professionals.
This year's Cannes Lions International Festival of Creativity was the 70th edition, and under the golden lion statue, my classmates and I were the youngest witnesses.
Even after only two days of judging and industry sharing, we had much more than that to show for it.
Here, we saw the difference. Participants from all over the world, speaking different languages, passing on their passion with conviction and infecting everyone with their creative work. At the same time, the diversity of the city gives Cannes a different flavor, where the world is in miniature.
Here we saw the mission. Too many works are moving, and we are feeling a strong humanistic concern at every moment of the venue. As a marketer, I was greatly moved, and I am proud that our industry practitioners all have a strong sense of mission. We are here to move toward the same goal.
Here, we see the common. When we come to the Cannes Lions International Festival of Creativity, it is as if everyone has lost all their identities and labels, and all that is left is everyone who has a sincere passion for marketing and advertising, pure and determined.
Today is only the second day of the Cannes Lions International Festival of Creativity, but I am full of expectations.
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