Step into the enchanting world of La Samaritaine, Paris's historic department store reborn as a vibrant mixed-use space, and discover the...

During the five-day Cannes Lions 2023 festival, a lot of themes emerged that have been mentioned in the marketing and advertising...

By: Khairul Arifin (kx2130@nyu.edu) Let's first define authenticity. Many of us misunderstand what authenticity truly means. It's not...

I had the incredible opportunity to attend the Cannes Lions festival and witness a panel featuring none other than the remarkable Alex...

By: Khairul Arifin (kx2130@nyu.edu) I've always dreamt of working in the management consulting industry, particularly at top firms like...

By: Khairul Arifin (kx2130@nyu.edu) Visit to Musée du Parfum Fragonard The Musée du Parfum Fragonard provided me with a story of journey...

By: Khairul Arifin (kx2130@nyu.edu) Luxury Insights The workshop on Luxury and Beauty Marketing, led by Jonathan Siboni and Leslie...

There is a type of stillness that can’t be bought. A type of serenity, tranquility, or however you want to call it that can’t be sold in...

Stepping foot into the Cannes Lions Festival, I was immediately swept away by a surge of excitement. The energy is palpable, with branded...

The Cannes Lions International Festival of Creativity is renowned for bringing together the brightest minds in advertising, marketing,...

As I walk the enchanting streets of Paris, I am captivated by the rich artistic legacy that permeates the city. France, with its long...

French cinema boasts a rich history of auteurs who have made indelible contributions to the world of film. Among these celebrated...

The second day at the Cannes Lions Festival was filled with intriguing discussions centered around the future of brand-building and the...

In Cannes, a small town in the south of France, many legends have been made. Widely known as the Cannes International Film Festival, it...

After our session in Paris, we arrived at the Cannes Advertising Festival. This year's festival focused on embracing the power of...

In the heart of Paris, resides a treasure trove of art, history, and timeless elegance - the Musée d'Orsay. While the museum boasts a...

In the heart of Paris, amidst the bustling city life, stands the grandeur of Sainte-Chapelle. It’s an architectural marvel, yes, but what...

The essence of marketing, in its barest form, transcends beyond products and services. It delves into a realm that could be intangible,...

It’s the second day of the Cannes Lions festival, these two days I listened to many sessions regarding creativity and AI, and I learned a...

Before announcing the Cannes Lions 2023 winners for Public Relations, I would like to analyze the nomination work from the PR sections....