Paris is a city that catches your eye immediately. But I have to wonder, what makes it such a big deal in the collective consciousness of...

Journey of Harvas ✖️Hermès During our visit to Harvas, we delved into numerous fascinating projects, but the story of Hermes particularly...

Journey of Dior Unveiling the Secrets of Dior's Social Media Strategy On June 10th, our NYU class had the extraordinary opportunity to...

During my Journey in France, I had the incredible opportunity to attend an event hosted by Parfums Christian Dior. The session, led by...

Oh là là, what a scent-sational day at Versailles! Ever wonder why French perfumes are so fabulously famous? Well, our exclusive tour to...

The Cannes Lions International Festival of Creativity is the ultimate stage for showcasing the most innovative, impactful, and inspiring...

As a graduate student of NYU Public Relations and Corporate Communication program, it is a rewarding opportunity for me to enrich my...

The NYU SPS Integrated Marketing & Communications Global Field Intensive trip to Paris and Cannes was an immersive and incredible...

Since stepping foot on the WPP Beach on the first day, I have been immersed in a profound sense of power. We were captivated by the...

During the Cannes Festival, many companies, such as Pinterest, Microsoft, and Reddit, hold brand activations. One of the brand...

Cannes has always been famous for the star-studded film festival that gathers every summer. But there is more than just a film festival...

When browsing the internet, you probably have seen those pop-up disclaimers that ask you to accept or adjust settings for necessary first...

Musée Marmottan Monet, located in Paris on the corner of Rue Louis Boilly in the 16th arrondissement, is famous for its collection of...

A technological issue is one of my least favorite things to deal with, regardless of the circumstances. But on a trip abroad? Forget...

In Paris🇫🇷, we had 3 off-site class sessions, visiting the offices of McCann, Chanel, and Firmenich. Even though I had long been...

The streets and corners of France are full of surprises. Even though I haven't approached this city with a rigorous attitude like doing a...

Tapping into the power of Fan Truth and building deeper engagement with consumers has been McDonald’s primary marketing strategy after...

To this day, the wonderful moments of Cannes still flash back before our eyes. The week of Cannes Festival was undoubtedly splendid and...

A flight back can lead to many things. The Cannes Lions International Festival of Creativity is renowned as a melting pot of the world's...

When I was in college, the number-one rule of hosting an event was to always provide free food. Didn’t matter what kind of event it was,...