At the NYU Paris campus, I had the privilege of listening to three guest speakers from the luxury industry who shared their insights on...

While visiting Havas, I was surprised to learn that Hermès doesn't prioritize branding in the conventional sense. In an era where brand...

I recently attended a panel discussion focusing on the impressive technology of Meta Glasses, representing a significant augmented...

The Cannes Lions 2024 event was a remarkable showcase of creativity and innovation in marketing. The beach experiences at Cannes Lions...

Being present at the Cannes Festival provides an unrivaled opportunity to witness innovative marketing and communication tactics from...

From Inspiration to Manifestation: Behind the Scenes with "Poor Things" The presentation I was most excited about was "From Inspiration...

Paris, the city of lights and fashion, has always been associated with luxuriousness and grace. Parfums Christian Dior and the Louis...

Unveiling the Influence of Cannes Lions on Modern Marketing A single fact became very evident to me as I absorbed myself in the vibrant...

Being at the Cannes Lions International Festival of Creativity offered an exclusive viewpoint on the intersection between marketing and...

The Cannes Lions International Festival of Creativity is not just a hub for the world's best creative minds; it's also a treasure trove...

In the ever-evolving landscape of consumer preferences, legacy brands often face the challenge of staying relevant. At the recent...

Cannes Lions 2024 was filled with brilliant marketing minds, but one session resonated deeply: the story of Dove's iconic Real Beauty...

Two concepts stole the show at Cannes Lions this year: fan truths and brand truths. At first glance, they seem like two sides of the same...

It's funny how, during the first few days of the Cannes Lions Festival, I felt an immense fear of approaching people and introducing...

I had the incredible opportunity of attending the "CMOs in the Spotlight" session at the Cannes Lions Festival, featuring Manuel Arroyo,...

I noticed a stark difference between French and American advertising approaches while visiting Dior's, Chanel's headquarters, and LVMH...

At the Cannes Lions Festival, one of the most electrifying sessions I attended was with the Chief Marketing Officer of DoorDash, who...

The Cannes Lions Awards is what you make it. I've attended many marketing conferences, but nothing compares to the Cannes Awards—where...

One of the most memorable experiences on the trip was visiting the Louis Vuitton family home, now a museum and factory for special...

During the Cannes Lions Festival, I had the privilege of attending a talk by Javier Campopiano, the Chief Creative Officer at McCann...